Brand Protection

Brand protection is a vital component of today's Pharmaceutical and Healthcare markets. Firstan are very aware of the need for companies to protect their investments, identities and market share. Firstan work closely with Pharmaceutical and Healthcare companies to devise an array of both overt and covert anti-counterfeiting measures, giving Firstans customers the best brand protection available on the market.

Without revealing specifics, Firstan use Holographic, Ultra-Violet, Coin-Reactive, Micro-Print and other methods to ensure that products are robustly protected from counterfeiting. All of these methods are deployed 'in-line' with no significant increase to 'make-ready' or production times. Integration of these methods starts right from the design stage, when Firstans experienced and skilled team are able to advise on the best practical methods specific to a customers requirements.

Another aspect of brand protection offered by Firstan is in store security. Firstans CAD team build in innovative Tamper Evident features that offer excellent protection without compromising pack strength, shelf presence or Customer experience. Firstan have invested in 'in-line' application of Sensomatic, Checkpoint and various other store security tags. These are incorporated deep into the design of Pharmaceutical and Healthcare cartons, making their removal impossible without first breaking open the Tamper Evident features.

While the anti-counterfeit and security methods employed are tried and tested, Firstan constantly stay alert to the latest developments in the market. This is to ensure Firstan are always able to offer customers the very best.