Brand Protection

As with the Pharmaceutical and Healthcare markets Brand protection is a vital component of the Food retailing sector. Firstan are very aware of the need for companies to protect their investments, identities and market share. Firstan work closely with companies to devise an array of both overt and covert anti-counterfeiting measures, giving Firstans customers the best brand protection available on the market.

Another aspect of brand protection offered by Firstan is in store security. Firstans CAD team build in innovative Tamper Evident features that offer excellent protection without compromising pack strength, shelf presence or Customer experience. Firstan have invested in 'in-line' application of Sensomatic, Checkpoint and various other store security tags. These are incorporated into the design of cartons, making their removal impossible without first breaking the Tamper Evident features.

Firstan also understand the importance of protecting the design brand identity. When designing new packaging all elements of a companies identity are considered and intergrated. Great emphasis is placed on maintaining 100% colour accuracy at all times and there has been significant investment in technology and training to facilitate this. While Firstans CAD and image design teams are eager to push new frontiers they are also considerate of customers existing market presence and position and always work with the customers needs at heart.